Volo Media is the new name in downloadable media

Podbridge changes name to Volo Media

MOUNTAIN VIEW, CA – November 28, 2007 –Volo Media (formerly Podbridge, Inc.), the leading provider of advertising, metric, and reporting solutions for downloadable media, today announced the company’s official name change from Podbridge, Inc. to Volo Media, Inc. (http://www.volomedia.com).

Volo Media (from the Italian word volo: flight) reflects the company’s mission of helping publishers unlock the value of their video and audio content while enabling advertisers to reach emerging and valuable target audiences. The new name also addresses the rapidly evolving market for downloadable media as it expands from traditional podcast subscriptions to other forms such as progressive and peer-to-peer downloads, as well as IPTV.

“The market for downloadable content continues to expand in exciting ways and the new name Volo Media more distinctly reflects the vision of our company and the industry we serve,” said Brian Steel, CEO of Volo Media, Inc. “Our customers, which include some of the largest media companies, have recognized the value of delivering targeted content to consumers using Volo Media’s unique and patented advertising and measurement solutions.”

About Volo Media, Inc.

Founded in 2005, Volo Media is the leading provider of advertising, metric, and reporting solutions for downloadable media: both video and audio. The company is located in Mountain View, CA and is funded by Mayfield Fund, Sutter Hill Ventures and Worldview Technology Partners. The company’s patented Virtual Media Bridge™ is utilized by some of the largest media companies as an invaluable component of their measurement and monetization strategy. http://www.volomedia.com.

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